J. Keith Hughey Company

About Us

J. Keith Hughey - Our Mission

Our Mission

To help individuals and organizations transform their potential into unmatched performance.

We try to fulfill that Mission by giving people the knowledge and insight they need and by teaching and facilitating a couple of remarkably effective models for change.

Our Core Values

  • Integrity
  • Courage
  • Respect for Others
  • Servant Leadership
  • Humility


We all want to feel valued and valuable.  We also believe most people take considerable pride in what they do.  And, there is a universal desire to succeed.  Furthermore, we have an almost infinite capacity to learn and solve some pretty complex problems.  Yet many of our habits, customs, practices, long-cherished beliefs, and perceptions have a way of getting in the way of our individual and collective effectiveness.  As a consequence, we often settle for good rather than great results, good though not great lives.  In that context we seem to live by the 80-20 Rule – putting forth far less than a maximum effort in exchange for an acceptable though far from superior result.  Nonetheless, we doggedly cling to the expectation things will work out as planned which probably explains why we are so frequently frustrated by the results.

We all can deal with that frustration in one of three ways.  We can lash out, lower our expectations or change our behavior.  Frankly, we don’t see the first two options as all that viable or appropriate.  So that leaves behavioral change.  And though it is seldom easy, it is possible.  Moreover, if you really want a different outcome, you need a different approach.

Meet Our Leadership Team

Keith Hughey | Founder

J. Keith Hughey


Keith Hughey, founder of the consulting practice that bears his name, J. Keith Hughey Company (JKHCo), has been a management consultant since 1977. Prior to entering the consulting ranks, he was Assistant Manager of the Profit Planning Group at Texas Commerce Bank in Houston. During his four-decade plus career as a consultant, Keith has served as Senior Consultant and Manager of the Business Strategies Practice of JMFA (2012-2015), Principle in the WHY Group (2003-2008), Executive Vice President of FinSer Capital Corporation (1990-1993), and Executive Vice President of Profit Technologies Corporation – a division of Banc Systems, Inc. (1977-1980).

During the first twenty-two years of Keith’s professional career, he specialized in devising and implementing risk management models and operational strategies and protocols for financial institutions. Beginning in 1996, Keith’s focus shifted in the direction of human capital where today he assists clients of all sizes and across varied industries with issues of corporate governance, succession planning, management and leadership development, organizational health and human systems, and strategic planning.

Keith is the author of the widely read weekly e-letter, Monday Morning Musings, a noted speaker, and guest lecturer. In 2006 he joined the faculty of the Southwestern Graduate School of Banking at Southern Methodist University (SMU), where he teaches classes in strategic planning and leadership. He is also a member of the executive committee and the advisory board of the Commercial Banking Program at the Mays Business School at Texas A&M University. Keith is an honors graduate of the University of Houston and a proud Life Member of the UH Alumni Association.

Among his awards and recognitions, Keith was named Outstanding Board Member by the Texas Association of Appraisals Districts in 2012, having served on the board of the Bexar Appraisal District from 2001-2019. In 2017 he was recognized as a Partner in Success by Financial Women in Texas. Keith and his wife, Sandy, have four grown children and twelve grandchildren. They share their San Antonio home with three spoiled dogs including a pair of Chocolate Labs and a Golden Retriever. When Keith isn’t working, he enjoys spending time with his grandchildren, reading, traveling, golfing with friends, and doing landscape gardening.

Jake Hughey, joined J. Keith Hughey Company in May of 2021. Prior to joining the consulting practice, Jake accumulated twenty years of sales and management experience with two other careers. From 2001 to 2011 Jake worked for IKEA in the warehousing and logistics department. Joining as an order puller and forklift driver, Jake soon made his way into the management training program and advanced through the ranks eventually becoming the logistics manager, responsible for the incoming product, replenishment of the sales floor, and warehousing of the large products.

In 2011, Jake decided it was time to move back to San Antonio, where he grew up, and decided it was time for a new line of work. On the advice of a mentor, Jake sought a job in sales. The Cavender Auto group was hiring salespeople and Jake went to work for them. In a short time, Jake earned his way into a Finance Manager position and continued working for the Cavender Group as a Finance Manager and Finance Director, moving dealerships when they saw a need for his skills and leadership. Jake left the car business in April 2021 to join JKHCo.

Outside of work, Jake has been very involved with the Episcopal Church since childhood. As a teenager, Jake led a youth retreat and worked as a summer camp counselor. As an adult, Jake has served on the Bishop’s Committee for Grace Episcopal Church and currently serves on the Camp Capers Master Planning Committee for the Diocese of West Texas, helping set the vision and growth of the camp for the next 10 years.

Jake is a proud native Texan. He was born in Houston, grew up in San Antonio, returned to Houston, following in his father’s footsteps to attend the University of Houston, and finally moved back to San Antonio. Jake married his wife, Aimee, in 2016 and they welcomed their daughters into the world in 2018 and 2020. Jake, Aimee, and their daughters share their home with a yellow lab and a dachshund. In his free time, Jake enjoys spending time at the lake, reading, cooking for his family, barbequing, and taking road trips.

Jake Hughey | Vice President

Jake Hughey

Vice President