Putting Cognitive Dissonance to Work
Volume XXI, Number 22 (Issue 1026) May 29, 2023 Putting Cognitive Dissonance to Work Cognitive Dissonance is a powerful sensation. So much so, it can become a superb motivator when it comes to aligning behavior with goals. Perhaps a better word for goals is “dreams” or “aspirations”. Let me explain. Cognitive dissonance can occur anytime two or more of our